We keep reading about Rape, Domestic Violence, Female Infanticide and some form of atrocity towards women. In the process we have noticed that women have forgotten to smile. 

Taking Zee TV's Brand Promise, Umeed Se Saje Zindagi further, this year it's a simple and earnest endeavor from our side to put a smile, Umeed Wali Smile on every woman's face as we believe that - EVERY WOMAN DESERVES TO SMILE. 

So, 

Ladies - Please take a pledge to wear an Umeed Wali Smile. 

& 

Gentlemen - Please take a pledge to put an Umeed Wali Smile on the face of every woman you know. Your small gesture will create a huge impact.

 “You may say I'm a dreamer, but I'm not the only one. I hope someday you'll join us. And the world will live as one.” ― John Lennon

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