"Roubaix" is a town in France, not a trademark owned by Specialized Bicycle Components (SBC) or any other entity. SBC's scare tactics and other heavy-handed attempts to exert ownership over this word are appalling. For these reasons, the undersigned people pledge to boycott all SBC products until the company abandons its attempts to coerce other businesses into giving up the use of this or any other word that is clearly in the public domain.

For more information, please see this news story from the Calgary Herald:

http://blogs.calgaryherald.com/2013/12/07/war-veteran-forced-to-change-bike-shops-name-after-threat-from-u-s-bike-giant-specialized/