We, the undersigned, are horrified and repulsed by clothing that uses the imagery and language of sexual violence. We believe this act profits from the very real misery and pain suffered every year by millions of women, children and men, all over the world.

We, the undersigned, believe the marketing of clothing that trivialises sexual violence contributes to a culture that turns a blind eye to sexual assault, abuse and rape, and contributes to the glamorising of human rights abuses.

We, the undersigned, believe that exposure to such clothing triggers survivors of sexual violence and invalidates their trauma, while exposing children to unhealthy ideas about power and gender while they are only beginning to learn how to navigate healthy human relationships.

We, the undersigned, believe your 'Blood is the New Black' men's clothing line is offensive for the above reasons. We request its immediate withdrawal from sale, with a public apology issued to those survivors who have been affected by its imagery, and with any profits made from its sale donated to one of the many rape crisis centres across Australia.

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