TripAdvisor is sadly a very popular site among travellers, and has become a very powerful platform to post lies, and libel comments about properties, property owners, restaurants, etc. Because TripAdvisor is such a popular site, negative reviews about an establishment can be devastating, and even put people out of business. TripAdvisor knows it is being used as a platform to post lies and libel comments, and even used to blackmail owners, yet they refuse to do anything about it. ANYONE can join TripAdvisor and start posting lies, and why stop at just one account?.. I myself have 14 TripAdvisor accounts, that I have setup in the past few weeks, and will be adding a lot more in the coming days… (actually the most difficult part is comingup with new email addresses.)

Posting lies and libel comments on TripAdvisor is as easy as 123, there is absolutely no validation of the reviewer.This is becoming a huge problem for hotel owners, and TripAdvisorjust shrug their shoulders. 100′s if not 1000′s of hotel owners have requested to be completely removed from TripAdvisor, TripAdvisor refuses. As an owner or manager of an establishment you can report an issue to TripAdvisor, but you only have 200 characters, so good luck on that one!!… 200 characters, to try and explain that the person who has just told the world that your hotel is infested with rats, never actually stayed at your establishment, and more than often got paid by competition to post negative commentsabout you. I know someone that gets paid $15 per review posted good or bad!

We believe that a site that has such a damaging effect on the industry should at least have some form of validating both owners, andreviewers.. There are various and easy ways to validate users to put a near stop to libel posting.. So, ask yourself, why doesn’t TripAdvisorenforce this?.. The answer is because although the quality of the site willsky rocket, the quantity of users will drop, and all TripAdvisor is interested in, is numbers, numbers for marketing purposes.. saying they have 100 million (in-active) members sounds a lot better than 1 million active members.

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