Make the Fairtrade logo more prominent!
See the SFFT Project website at: http://thesfftproject.altervista.org/
The Fairtrade certification process makes sure farms aren’t using bad methods (child labour, slavery) to produce beans, and pays them fairly for it. Many plain milk chocolate bars are fair trade - thus have the Fairtrade logo on them to prove it - however, the flavoured chocolate (Caramello, Black Forest, Almond, etc) is much less frequently labelled as Fairtrade.
Not only chocolate has this problem - a lot of other products that come from these places do as well, and buying Fairtrade is needed for many different products (coffee, bananas, tea, gold, cotton, flowers, etc). There are over 4500 products that are certified for the reason of reducing child labour, slavery and unfair pay.
However, the Fairtrade logo at the moment only serves people who are looking for it. For people who have no idea what Fairtrade is and don't look for the logo, it is completely invisible. According to the Fairtrade company website, the position, size, colour, and proportions of the mark cannot be altered, as it is like a signature. We want the Fairtrade company to change this and make it more prominent. This means bigger and clearer. We want not only people who look for the Fairtrade logo to see it, but also the people who don't. This way we can spread awareness of the issue and encourage more people to buy Fairtrade and to show farmers that child labour and slavery is not OK.
See the SFFT Project website at: http://thesfftproject.altervista.org/
Comment