It is common knowledge that the BCLDB in its current form does not effectively or efficiently serve the public interest in terms of tax collection, public saftey, and servicing wholesale and retail customers. The BCLDB should be reformed to a truly competitive model where the rules are the same for every re-seller of liquor in the province of British Columbia, and those that serve the customer and public saftey the best are those that have a chance to prosper.