Apple’s One to One programs, personal training and open training, are being phased out and replaced by one hour workshops.

The rationale given for the change was that the use of the One to One programs has declined and that more people could be served by the workshops. Both parts of that rationale are debateable. The usage of the programs may well have been down due to deliberate reduction of availability, not lack of interest. Quite a few subscribers have either given up trying and let their subscriptions lapse or asked for a refund. The second part of this rationale is factually incorrect. The knowledge that can be imparted in a one hour workshop is not even remotely equivalent to an individual session and the open training segments, i.e., less learning provided.

Apple used to pride itself on its loyalty to its purchasers, to its commitment to teaching and for being “The Apple Community”, that all seems to have changed. This new arrangement seems to be driven by financial considerations instead. It may, indeed, be more economical for Apple in the short term but in the long run it will surely affect the company’s public image, negatively, especially since the One to One program was a significant consideration for many apple computer buyers.

I’m a long time user of the programs and of Apple products as well as a shareholder. I have always been extremely satisfied with the One to One programs; it was also a major consideration in my buying Apple computers.

I am DEEPLY dissatisfied with the policy of phasing out the One to One program.

Please sign this petition to help bring back the One on One Apple programs.

Dr. Edna Magder - Toronto, Ontario Canada

Please send to as many people as you possibly can and also use social media to "spread the word".