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Status: Closed — this petition is no longer accepting signatures.

Call for a Sponsorship Association

Call for a Sponsorship Association

Closed — 76 supporters Verified

Final supporters

C
Curtis R.
L
LaToya B.
E
estone o.
D
Dinos S.
S
Someone
M
Max F.
G
GLADYS C.
R
Renai A.
S
Someone
P
pete d.
+66 more
Started by Anonymous 13 years, 4 months ago
Sponsorship is one of the most powerful tools available in the marketing toolbox. Yet it is often misunderstood, misapplied, and misrepresented, even by people heading up marketing organizations. The end result: sponsorship is seen as less credible than advertising or simply charity at best, and irresponsible spending at worst. Both mindsets retard industry growth. This is the reality because no sponsorship marketing advocacy group exists to:


* Set standards

* Share information about the industry and its service providers

* Provide opportunity for professional certification

* Advocate for the industry in government

* Champion academic research

We can change this. Please add your name and email address to this petition if you

support and want to belong to anassociation dedicated to doing all of the above and

more forthe sponsorship industry.

Updates

July 2, 2013

I have been hearing from so many of you who are tired of seeing our work dismissed as mere charity or irresponsible spending. Behind the scenes I am talking to industry leaders about what a formal association could look like to finally secure the professional credibility we deserve.

July 2, 2013

Seeing this level of professional consensus confirms that I am not alone in my frustration with how our industry is viewed. The response proves that we are ready to move past these outdated misconceptions.

7 Comments

E
estone otieno ochieng
12 years ago Featured

i am a kenyan youth with a lot of financial dif ficulty but with a passion of environmental science.Am hoping to get any interested person or organization to help

S
Sarah Chen
13 years ago Featured

Sponsorship needs way more structure. Hope this moves forward soon.

D
David Snyder
13 years ago Featured

NEED THIS. The industry is like the wild west right now and nobody takes it serious.

E
Elena Espinoza
13 years ago Featured

Working in this field for 10 years and we really lack any real standards. glad to see this.

K
Kevin Mason
13 years ago Featured

the current way things are done is honestly a mess. counting me in.

M
Mark Navarro
13 years ago Featured

Finally someone said it. Getting sick of explaining to my boss why this isnt just charity work.

C
Curtis Ross
12 years ago

To say the least, setting standards or regulating industry is important.

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